International Marketing Specialists (IMS) has launched its newest brand, DelicaSea, at the recent International Seafood Show, which includes 15 shrimp products and one squid product.

"DelicaSea is positioned as a premium line of both raw and cooked frozen shrimp and squid products for the foodservice and retail categories," says Morton Nussbaum, chairman of Massachusetts-based IMS. "DelicaSea is both a promise and a guarantee to our customers that we will provide consistent quality and availability. We will not let them down."

In addition to introducing its new brand, IMS also announced that Legal Sea Foods is adding three new products to its existing line. They are: Frozen Breaded Butterfly Shrimp, Jumbo Cocktail Shrimp, and Cooked Salad Shrimp.